By John McCarthy

Marketing company EchoMany has teamed up with 20th Century Fox again, this time to help publicise the impending release of Alien: Covenant.

Using personalised messages on Facebook and Twitter, the company is intent on keeping the movie front-of-mind for fans of the series in the run up to launch day, 12 May (UK) and 19 May (US).

The firm previously worked with 20th Century Fox to contribute to the celebrated marketing campaign for Deadpool; this time it helped spread personalised movie trailers on social media for the Ridley Scott-directed space-horror. It has developed its Read full story ›

Source: The Drum