Food ordering platform Just Eat has sealed a dinner date with The X Factor, a broadcast sponsorship that will generate significant exposure throughout the ITV flagship singing competition’s 14th series.
Bringing life to the sponsorship which encompasses off and online branding touching down with all formats of the show, will be the ‘Chef Factor’ campaign, the brand’s hunt for the best singing takeaway chef in the land.
Just Eat will scour its 27,600 restaurant partners for the cook with the best vocal chords, giving entrants pride of place in the idents at the start and end of commercial Read full story ›
Source: The Drum
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