Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research published today (27 March) has revealed.
According to the findings of the Customer Acquisition Barometer 2014, carried out by the Direct Marketing Association (DMA) and McDowell, 43 per cent of consumers prefer email as their most trusted channels for sharing information, closely followed by 42 per cent who rated brands’ own website as their favoured route.
The report also found that only 52 per cent of UK consumers claim to Read full story ›
Source: The Drum
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