The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite going through their worst season on court last year.
Kobe Bryant‘s last tour helped the Lakers attract a lot of fans and an impressive sponsorship list, including Adidas, Cannon, Chevron, EA Sports among others, which has ensured them good revenue.
The Drum spoke to LA Lakers director of new media Nick Kioski about how digital plays a part in keeping the popularity high.
LA Lakers is one NBA’s Read full story ›
Source: The Drum
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