Channel 4 earlier this week unveiled a new video on demand advertising package allowing brands to directly address viewers – in practise this meant first adopters 20th Century Fox, Foster’ and Ronseal, could grab the attention of by literally calling out their names in their creative.
Most strikingly, the feature ran at the end of an ad for 20th Century Fox’s Alien: Covenant urging viewers to flee from the movie’s extraterrestrial menace, a surprising addition to already unsettling creative.
Video of All 4 and Twentieth Century Fox Alien Ad 4 You Example Matthew
Alien: Covenant
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Source: The Drum
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