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YouTube instigates hunt for next Justin Bieber via cover song competition series

on Apr 28, 2017 | 0 comments

By John Glenday

YouTube and production firm EndemolShine have joined forces with US TV host and producer Ryan Seacrest to instigate a hunt for the next Justin Bieber by way of a cover song competition series.

Best.Cover.Ever is set to stream as a YouTube exclusive with viewers treated to the sight of a line-up of top musicians tutoring and cajoling a procession of aspiring artists in a format which likely prove familiar to reality TV fans.

Each host musician will select one of their greatest hits for the participants to cover with the two best submissions going on to appear Read full story ›

Source: The Drum