By Seb Joseph

Amazon’s advertising business has loomed quietly in the digital media space for some time but the online behemoth has given the clearest indication yet that it will now come to the fore.

Advertisers and agencies have been hearing Amazon-sized footsteps for some time but until now the business has erred away from revealing too much. However, on its latest earnings call Amazon was asked by one analyst as to whether advertising could become a more “meaningful part of the business” over the near to mid-term.

It’s much more a possibility than it ever has been, answered the business. “Our scale and number Read full story ›

Source: The Drum