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Jockey 'Show Em What's Underneath' campaign sees war orphan turned ballerina Michaela DePrince spread hope and perserverance

on Apr 28, 2017 | 0 comments

By Laurie Fullerton

Underwear brand Jockey has launched a new ad campaign featuring Michaela DePrince, a war orphan turned ballerina demonstrating human endurance and overcoming obstacles in its ‘Show ‘Em What’s Underneath’ campaign.

The campaign introduces Michaela proudly wearing Jockey in an intimate video and series of portraits illustrating what’s underneath it all, both literally and figuratively. Michaela explains she grew up in Sierra Leone, her father was killed by rebels, and her mother starved to death when she was three years old. Her suffering is documented as she dances in the background in a pair of jockeys and an athletic bra top. Read full story ›

Source: The Drum