German car manufacturer Audi is the latest brand to jump aboard 20th Century Fox’s upcoming addition to the Alien franchise in a branded ad documenting a close encounter with a Xenomorph.
The Ridley Scott-directed movie Alien: Covenant also counts among its partners AMD which co-released a Michael Fassbender-led short ‘Meet Walter’. Now the auto brand has rolled out some branded video of its own, showing the AI-driven Audi lunar quattro patrolling the colony ship covenant.
In addition to the ad, the vehicle will be integrated with the movie in an intriguing piece of product placement underling Audi’s very Read full story ›
Source: The Drum
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