Disney is heavily pushing music in its marketing of the latest Marvel powerhouse Guardians of the Galaxy Vol.2, sealing a partnership with audio streaming company Spotify to generate exclusive retro playlists.
The ‘Throwback Your Playlist‘ experience, accessible here, allows users across 16 countries to generate 70s playlists inspired by the songs they enjoy and the movie’s soundtrack – using audio recognition algorithms. Users of the free tier will also see video and display advertising around the campaign.
From a dedicated hub, fans of the movie can also watch the movie trailer or buy tickets Read full story ›
Source: The Drum
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