By Amit Avner

Every month there tends to be a theme that unifies the top trends of that month. For April, that theme was a new crop of brand related controversies.

From Pepsi’s Tone Deaf Ad, to United Airlines’ PR nightmare, to Bill O’Reilly’s dismissal from Fox, April has been jam-packed with brands trying to avoid the controversial issues that became synonymous with these brands on social media.

Taykey analyzed the two big controversies, Pepsi’s Ad and United Airlines’ violent video, and the audiences who drove online conversation until both brands had to release statements of apology.

Pepsi’s tone deaf ad

First, we saw Read full story ›

Source: The Drum