In honor of their 10th anniversary, Bleacher Report teamed up with agency Johannes Leonardo to create “Up Your Game.” With this new brand campaign, the brand is “campaign shining a light on the intersection of sports and culture.
It begins with, “You think you get the game? Of course, you do. But you gotta get the style.”
The spot highlights different young sports fans, as well as odes to powerful moments in sports. When Kevin Durant left and Russell Westbrook posted a cupcake on social media as a slight or the paper with the headline, “Maybe the Earth Is Read full story ›
Source: The Drum
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