MobAir, the mobile app marketing platform, is launching into China into a bid to take advantage of the explosive growth in mobile advertising.
The company, which has worked with Chinese advertisers since 2015 including Aliexpress, Baidu and McDonalds, is looking to attract new local clients and offer more personalised mobile app services.
MobAir has appointed Richard O’Connell as general manager of the China operation, he will be based in Shanghai. O’Connell joins from was previously VP of Marketing for PapayaMobile, where he led the both the China and global marketing teams.
Barak Aviad, CEO of MobAir, said, “China’s app economy is accelerating in Read full story ›
Source: The Drum
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