Jones Knowles Ritchie and Tiger Beer have won the Ad of the Week with a redesign of the packaging of cans, bottles and multipacks.
The redesign strived to consolidate the brand’s position as ‘Asia’s Beer’ through a more heroic and premium identity.
jones knowles ritchie: Tiger Beer ‘Tiger Beer redesign’
Agency: jones knowles ritchie
Client: Tiger Beer
Date: April 2017
Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks.
Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and Read full story ›
Source: The Drum
Industry News
