Marketers struggling to remember what digital advertising jargon like DSP, SSP and even programmatic advertising can now ask Amazon Alexa to explain through a new skill that has been developed.
The addition to the AI of the explanations for terms allows marketers who own an Amazon Echo enabled device to ask it to decipher or compare digital ad terms through the skill which can now be chosen within the Alexa app.
The skill will also act as a marketing device for the Leeds and London based biddable media agency Journey Further with users having to ask: “Alexa, ask Journey Further Read full story ›
Source: The Drum
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