By Andy Black
In last week’s editor’s overview, our editor Stephen Lepitak talks about the recent McDonald’s street artist scandal where the fastfood giant illegally used New York street art in their most recent advert. It has since received huge backlash from the business and arts worlds alike.
“I don’t believe we see many true acts of bravery in this business any more but I have to admit some admiration for MullenLowe Boston president Geoff Cottrill for doing what most agency chiefs never do – calling out a major brand’s behaviour, in this case McDonalds. Cottrill has Read full story ›
Source: The Drum