Havas Singapore and TD Ameritrade Singapore have launched a new integrated campaign around the tagline, “When you’re ready to go big, you’re ready to TD Ameritrade.”
This marks the first locally produced creative for the securities brokerage and online trading platform developed by Havas Singapore to position the brand as the default platform for elite local trader to trade on the US markets.
The launch TVC tells the story of Stephen, an ordinary guy from middle management who has “gone big” by trading with TD Ameritrade.
“Singapore is well known as a ‘giant killer’: small in size, but packing a serious punch,” said Read full story ›
Source: The Drum