By John Glenday

Swedish sportswear retailer Houdini has performed a vanishing act of its own after conducting an unconventional ‘upcycling’ trial in which its clothing was plated up and served as food.

Served alongside a side of salad, the biodegradable garments were first composted before being turned into soil and fertilizer for growing vegetables.

The unconventional dinner was spearheaded by McCann Stockholm who spent six months working with a Swedish composting pro to break down the clothing into its constituent carbon dioxide gas and water, allowing conventional vegetables to be grown before being cooked up by Swedish celebrity chef Sebastien Thureson.

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Source: The Drum