New York Times senior vice-president of advertising and innovation, Sebastian Tomich, explains how advertisers are starting to revaluate the opportunities posed by trusted media brands in an era when fake news and brand safety top of their list of concerns.
The conversation includes: the increasingly collaborative approach between advertisers and media owners; how its growing audience engagement since the start of 2017 is bolstering its latest offering Story[X]; as well as how the recent brand safety furor created an up-tick for its programmatic-direct play.
The New York Times kicked-off its NewFronts pitch yesterday (1 May), eschewing the opportunity to Read full story ›
Source: The Drum
Industry News
