By Naomi Taylor

JustGiving, the UK’s biggest social fundraising platform, has appointed Rooster PR to manage its UK crowdfunding press activity. Rooster PR will focus on promoting JustGiving’s personal fundraising pages to raise awareness of the site’s crowdfunding offering.

Rooster will be working closely with the in-house team, headed up by JustGiving’s PR director, Rhys Goode. Activity will focus on the placement of human interest stories in the national and regional UK media to drive press coverage for the website and its deserving fundraisers. The team’s proactive and reactive press office function will include monitoring the news agenda, finding and maximising trending Read full story ›

Source: The Drum