Streaming companies need to start looking at alternatives like ad-funded subscription models to safeguard their futures from dwindling user growth.
Hidden away in Netflix’s quarterly earnings was a sobering figure for the company and others in the media streaming market. Despite being on-track with operating margins and closing in on the headline-grabbing 100 million subscribers, Netflix fell short of its targeted number of new US subscribers – 104,000 short – as well as internationally – 170,000 short.
Although small at this stage, the data suggests subscriber growth is slowing and Netflix will soon be hitting saturation point for the number Read full story ›
Source: The Drum
Industry News