Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

United Airlines' corporate reputation is at an all time low, but perceptions of Wells Fargo and Volkswagen are on the mend

on May 2, 2017 | 0 comments

By Laurie Fullerton

Harris Poll

When a brand talks about a PR nightmare there is no question that United Airlines is still waking up from its own.

Negative perceptions of United’s corporate reputation have increased by 500% after it forcibly removed a passenger from an overbooked flight last month.

According to new research from The Harris Poll, 42% of US consumers said United has a ‘bad’ or ‘very bad’ reputation when surveyed in April, compared to 7% in late 2016.

Loading…

“United’s six-fold increase in negative corporate reputation sentiment shows us once again how quickly and severely a company’s Read full story ›

Source: The Drum