When a brand talks about a PR nightmare there is no question that United Airlines is still waking up from its own.
Negative perceptions of United’s corporate reputation have increased by 500% after it forcibly removed a passenger from an overbooked flight last month.
According to new research from The Harris Poll, 42% of US consumers said United has a ‘bad’ or ‘very bad’ reputation when surveyed in April, compared to 7% in late 2016.
“United’s six-fold increase in negative corporate reputation sentiment shows us once again how quickly and severely a company’s Read full story ›
Source: The Drum