Google and Facebook attracted one-fifth of global ad spend across all media in 2016, with the digital duopoly showing no signs of slowing down.
Zenith’s global ad spend report details the top 30 media owners worldwide each year, and has indicated that between them Facebook and Google captured 20% of international ad expenditure in 2016. Between 2012 to 2016 the study claims that combined the pair drove of 64% of all the growth in the industry.
Alphabet-owned Google is by far the largest media owner in the world, attracting three-times more ad revenue than Facebook, according Read full story ›
Source: The Drum
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