By Jessica Davies

LinkedIn has launched Content Marketing Score (CMS), a data-driven tool designed to let brands measure how effective their paid and organic content is on the platform.

The tool is aimed specifically at B2B marketers, following recent research highlighting the fact only 42 per cent of the 93 per cent of B2B marketers deploying content marketing strategies feel they are doing it effectively.

LinkedIn’s CMS measures how effectively a brand’s content is engaging its audience on LinkedIn by looking at the various points of contact across the platform including a brand’s company page, groups, sponsored updates, employee updates and influencer Read full story ›

Source: The Drum