VCCP Partnership has co-founded an invention business, Studio Ex Nihilo, with the aim to help brands adapt to technological change.
Ex Nihilo, the Latin term for ‘out of nowhere, or from nothing’, opens with clients including Telefonica, The AA, Activision and Sony.
Sean Harris, formally of TBWA and founder of Alphabet Advertising, has taken up the role of managing director. He said: “Many agencies talk a good game about innovation and invention but VCCP are actually doing it, we look forward to helping deliver that vision.”
Darren Savage, previously head of planning at AKQA and R/GA, will be chief strategy officer Read full story ›
Source: The Drum
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