By John Glenday

WPP has announced that its global marketing communications subsidiary JWT has agreed to purchase a majority stake in Social Wavelength, one of India’s leading social media agencies.

The Mumbai headquartered business employs over 170 people across three offices, including Delhi and Chennai and counts Franklin Templeton, Idea Cellular and GE India Industrial amongst its clients.

These activities brought in revenues of 91.5m rupees for the year ended 31 March 2013 on gross assets of 59.2m.

WPP’s move into the subcontinent marks the latest evolution in its strategy to develop networks in emerging markets, with Social Wavelength being the firm’s fifth acquisition in the Read full story ›

Source: The Drum