By John Glenday

Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2015, projecting strong growth of 5 per cent.

The figure dovetails with its latest forecast for 2014 which showed growth accelerating 4.8 per cent to hit $551bn. This represents an increase on the 4.5 per cent predicted just last September and a marked increase on the 3.3 per cent growth posted in 2013.

This growth is being fuelled across all regions, even Western Europe where recession has bitten particularly hard. In the UK this will translate into 3.5, 5 and 4.5 per cent growth for 2013, 2014 Read full story ›

Source: The Drum