A fireman’s wife narrates the new Vodafone UK ad, the first by Grey London since its addition of the brand’s roster, discussing how, after 27 years, she still wants texts and calls from her husband to make sure he is ok.
“But when he does, it’s never ‘I love you’, ‘I’m okay’, ‘I’m safe’. It’s just ‘what’s for dinner?’ Daft beggar,” she tuts, as the ad shows a team of fightfighers putting out a blaze.
As the fireman takes off his helmet at the end of the ad, it’s revealed that Vodafone’s network supports 77 per cent of the emergency services, Read full story ›
Source: The Drum
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