Microsoft is turning up the heat on rivals AOL and Google with the UK launch of a programmatic video ad network – Microsoft Video Network.
The move means UK advertisers can now buy pre-roll video ads programmatically across MSN and the 350 publisher sites within its network for the first time.
The news follows hot on the heels of a major announcement from AOL, which yesterday revealed its plans to develop a unified programmatic platform which lets advertisers run programmatic ads across all screens including linear TV.
AOL stepped up its video programmatic offering with the acquisition of Adap.tv Read full story ›
Source: The Drum
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