By Ishbel Macleod

Taco Bell has unveiled a new ad, entitled ‘guess who love’s Taco Bell’s new breakfast?’, taking a cheeky poke at rival McDonald’s.

Taco Bell’s ad agency, Deutsche LA, found around 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation of the name of the famous McDonald’s clown mascot, and filmed them eating Taco Bell while making comments such as “Mmm, real good” and “It has everything I like”.

Set to air from today, the ad will promote the new breakfast range for the American chain, which includes items such as waffle tacos.

Taco Bell president Brian Niccol Read full story ›

Source: The Drum