Lithium Technologies has today acquired Klout, in a deal which will see the company reach 500 million consumers across 10,000 specific interest areas, and over 300 branded communities.
The deal, financial figures for which are currently unknown, will help develop one of the biggest data footprints, allowing brands to create a more complete profile of their customers and their needs.
“With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Rob Tarkoff, Lithium president and CEO. “Trust is the currency online. For consumers, a trusted expert provides greater confidence Read full story ›
Source: The Drum
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