By Gillian West

Jersey Telecom (JT) has worked with CBJWT to produce the marketing for its new Pay Monthly offering that separates the airtime plan from the handset.

JT customers will now be able to pay monthly for their voice, text and data package, along with a separate monthly fee for their handset. The flexibly of this less restrictive plan is key to the pan-island campaign developed by CBJWT ‘Don’t be Tied’.

The creative shows customers being physically tied to their device, causing them to miss out on everyday activities and runs until mid-June with creative refreshes over the coming months. Activity will Read full story ›

Source: The Drum