Adams Foods’ MU cheese has partnered up with 20th Century Fox and Rio 2 to promote its range of cheeses ahead of the film’s 4 April release.
The partnership, developed by marketing agency Blue Chip, will see MU consumers offered the chance to win a Rio plush toy every day plus the opportunity to win a family holiday to Rio de Janeiro.
To enter, consumers are invited to visit the bespoke promotional microsite, created by Blue Chip, to register their details and the last four digits of the promotional pack barcode to be entered into the daily and grand prize Read full story ›
Source: The Drum
Industry News