Adfonic, the mobile advertising company, has today announced that it has rebranded as byyd, as well as revealing that it has 12 new clients, including Weve, King.com and Starcom MediaVest.
The rebrand looks to show the company’s evolution to the market-leading mobile Demand-side Platform (DSP), since the launch of technology platform Madison in 2012.
“The mobile advertising industry has grown up in the past five years and is now highly specialised. This means that business models attempting to cater to both publishers and advertisers risk underserving each party. Our mobile DSP, Madison, and ad campaign services constitute a unique, differentiated offering, leveraging Read full story ›
Source: The Drum
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