The number of ad agencies using media commission-based compensation systems is on the up, according to findings from the Association of National Advertisers’ (ANA) in its latest “Trends In Agency Compensation” report.
Media commissions (i.e pay based on a percentage of spend) as a compensation model was used by just 3% of marketers in 2010. But commission rebounded to 12% of compensation models in 2016, the ANA said.
While that’s down from the majority of agency commission models cited when the ANA began tracking agency compensation models in the 1990s, it is on the upswing, as the fee-based systems that Read full story ›
Source: The Drum
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