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Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem?

on May 24, 2017 | 0 comments

By Charlotte McEleny

Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting.

The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view?

Sojern managing director, Asia Pacific, Russell Young answers The Drum’s regular Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own marketing problem.

Do you think young people want to work in the marketing Read full story ›

Source: The Drum