Dear agency peers – if you had to write a memo to your colleagues in the ad industry guiding them towards creative excellence, how would it read?
You probably read one attempt at such a message last week from TBWACHIATDAY’s NYC creative top dog Rob Schwartz, which essentially read: ‘work hard to do great work.’ I don’t blame him. Rob is definitely not alone with that belief.
Life is the greatest canvas for creativity
Great creative work doesn’t come from a production line with regimented tea breaks; mass-produced crap does. Ideas are tremendously cheap and effortlessly made. And isn’t that Read full story ›
Source: The Drum
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