Nike has invested in the NFL’s most lucrative footwear deal to date after agreeing terms with New York Giants star Odell Beckham Jr.
The US sports brand saw off interest from rival Adidas to sign the 24-year-old wide receiver who has become one of the league’s most marketable players since he was drafted by the Giants in 2014.
According to reports by ESPN, Beckham Jr has agreed a five-year deal worth in the region of $5m per year. The sum is understood to be almost double that of any of Nike’s previous endorsement contracts with NFL players.
Beckham Jr’s current Read full story ›
Source: The Drum
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