BBDO Toronto takes on ‘Pink Tax’ and ‘Mansplaining’ in campaigns for GirlTalkHQ

By Kyle O'Brien

Last year, BBDO Toronto worked with GirlTalkHQ, a website dedicated to sharing daily news about global female empowerment topics, on a project to illuminate the ‘pink tax’, showing that women pay more for goods and services than men.

The ‘Pink Tax’ campaign brought to light the fact that women pay on average 43% more for goods and services than men pay for comparable items. BBDO Toronto and GirlTalkHQ partnered with a Toronto coffee shop to highlight such biased pricing policies by offering the Read full story ›

Source: The Drum