Topshop is continuing its experiments in virtual reality with the unveiling of a new experience at its flagship store on London’s Oxford Street, where consumers will be able to race down a giant looping water slide in immersive 360.
Splash at Topshop will be located in the flagship’s store windows as part of the brand’s ‘interactive pool scene’, which has been designed to mark the start of the summer season. Shoppers who take on the VR activation with Oculus will start their journey on a giant inflatable before being plunged into an uncanny Oxford Street via the mind-boggling blue Read full story ›
Source: The Drum
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