Amazon China is hoping to encourage consumers to put down the smartphone and pick up a Kindle in a new online campaign.
However, that is no easy feat in the world’s largest smartphone market, where 68% of China’s 1.3 billion people are reported to own a smartphone.
With Chinese adults estimated to spend 1 hour 30 minutes on their phone daily, and increased competition in the ebook market from Chinese apps, Amazon is hoping to drive Kindle sales by reigniting people’s passion for reading.
The new campaign, which was created by Leo Burnett Shanghai, aims to promote awareness of the Kindle Read full story ›
Source: The Drum
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