Jabong, an online fashion retailer, has launched ‘Jabong Mood Store’ to allow consumers to shop their entire look as per their mood.
With the rise of e-commerce industry in India, the competition has increased ten folds among all the fashion retailers. Facebook report predicts that $30bn of the fashion market in India will be digitally influenced by 2020. Jabong, through this venture, aims to create a niche for itself.
Gunjan Soni, head of Jabong, said research into consumer behaviour was the basis of the decision.
“We understand both fashion and our consumers really well. Jabong consumer is more affluent, Read full story ›
Source: The Drum
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