Tanya Joseph, the architect behind Sport England‘s ‘This Girl Can‘ campaign, is joining women’s online media brand the Pool as chair.
Joseph joined Sport England as director of business partnerships in 2012. In this role she engineered the body’s 2015 campaign ‘This Girl Can’, which aimed to encourage more young women to take up sport and resulted in over 13m views online. It also went on to win nine Cannes Lions.
She departed the public body in January this year to act as a consultant on behaviour change campaigns at the Playbook’s new Change Network division.
Source: The Drum
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