Leeds Building Society is the latest brand to agree a commercial partnership with Parkrun as the free mass participation running series continues to broaden its sponsorship dealings off the back of strong global growth.
The three-year deal will see Leeds Building Society collaborate with Parkrun UK to help continue the growth in participation levels and increase community engagement across the UK.
The partnership was negotiated by Pitch Marketing Group, which will be delivering the ongoing activation campaign.
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It follows on from insurance provider Vitality announcing a title sponsorship deal with Parkrun UK earlier this year.
The commercial Read full story ›
Source: The Drum
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