Sony Pictures Home Entertainment has leveraged the unforgettable Edinburgh backdrops of T2 Trainspotting to help drive digital downloads of the newly released movie.
Making use of ‘content monetisation agency’ 8 Million Stories, a hub has been built to explore Edinburgh with Trainspotting characters, that includes never-seen-before clips and interviews with the cast.
Naturally amid the hub is an obvious call-to-action directing fans of the series to digital download points.
Neil Rodwell, head of product marketing at Sony Pictures Home Entertainment, said, “When it came to launching T2 Trainspotting, 8MS was the perfect fit. We’d been admirers of 8MS and Read full story ›
Source: The Drum
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