The Association of Train Operating Companies (ATOC) has unveiled a campaign to promote its new Two Together Railcard.
Set to launch on Monday 31 March, a TV ad shows animated couple Tony and Sarah touring the UK with their Two Together Railcard, which provides a third off most adult rail fares.
Devised by The Red Brick Road, the TV ad will be supported by national press and digital activity, followed by two 30 radio spots in April.
David Miller, managing director at The Red Brick Road said: “We are excited to launch this new campaign which will not only create awareness of the Read full story ›
Source: The Drum
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