Walkers is the latest brand to fall foul of the pitfalls of customisation after putting trust in the public to submit photos as part of its Champions League campaign.
Twitter users have hijacked the brand’s ‘Walkers Wave’ campaign, causing the snackmaker to inadvertently feature Rolf Harris, Stalin, serial killer Fred West and convicted criminal Joseph Frtizel in its ads.
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The official UEFA Champion’s League sponsor had unveiled the ‘Walkers Wave’ push earlier this week, asking users to submit selfies which would then be shown on-screen waving in support alongside ambassador and pundit Read full story ›
Source: The Drum
Industry News
