Tanya Joseph masterminded Sport England’s iconic This Girl Can campaign. Now, she has been hired by The Pool to apply the same marketing flair to the startup she believes is on the cusp of becoming a profit-pushing, agenda-setting, online media giant.
The Pool is the brainchild of radio and TV presenter Lauren Laverne and former Cosmopolitan editor-in-chief Sam Baker, and was born out of need to better serve women with content they care about.
“We just talked to women: we felt as though that had been forgotten in the traditional media,” Baker told The Drum in March.
And their Read full story ›
Source: The Drum
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