Scottish lager brand Tennent’s has snapped up a Barack Obama impersonator (Barack No Bama) for a bizarre party welcoming the former president to Edinburgh.
The company has released the Yes T Can, a play on Obama’s 2008 motto, ‘Yes We Can’, and will run sampling of the lager in the capital as people gather to get a glimpse of ‘the big man’.
The guerilla marketing campaign touched down while Obama’s visit took him to the Edinburgh International Conference, and out onto the golf course.
Alan McGarrie, head of UK brand marketing at Tennent’s said: “When we heard Barack Obama was coming Read full story ›
Source: The Drum
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