The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars.
The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season.
Under the terms of the agreement, Sport Bible will have exclusive access to the team and will create an array of video content to be distributed across the publication’s social media channels.
This will include interviews, challenges, competitions and behind-the-scenes video with co-owner and team principal Vijay Mallya as Read full story ›
Source: The Drum
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